Description

GrowthMaster Training Course

Archive : GrowthMaster Training Course

Companies like Facebook and Uber are growing at unprecedented rates because to a method pioneered in Silicon Valley called growth hacking.

This self-paced course will teach you the concepts and procedures required to become a GrowthMaster capable of driving repeatable and sustainable development.

Sean Ellis, a renowned growth thought leader, reveals the ideas and best practices he employed at startups such as Dropbox, Eventbrite, and LogMeIn.

INSTRUCTOR

GrowthHackers CEO and Founder Sean Ellis

This training is intended for marketing executives, heads of growth, founders, CXOs, and directors, as well as other experienced growth contributors.
You will learn the following in this course:
Discover how to define precise growth targets.
Learn how to analyze growth levers, generate and record ideas, prioritize them, and report on their outcomes.
understand the characteristics of a strong GrowthMaster; be able to establish a growth team and a weekly growth meeting; and bring it all together to generate outcomes

Students who participate in this course will also receive a 60-day free trial to GrowthHackers Projects ($1698 value).

NEW: All course attendees who achieve a final exam score of 90% or above will be awarded a Growth University GrowthMaster Certification.

Your Professor

Ellis, Sean

Sean Ellis is the CEO and creator of GrowthHackers.com, the world’s largest online community for growth hackers, with over a million subscribers worldwide. Sean invented the phrase “growth hacker” in 2010 after utilizing it to catalyze tremendous growth for Dropbox, Eventbrite, LogMeIn, and Lookout, all of which are currently valued at more than $1 billion. He talks to startups and Fortune 100 companies on a regular basis and has been featured in the New York Times, Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.

Sean is also a coauthor of Hacking Growth, which will be released in April 2017 by Crown Business (a Penguin Random House branch). Pre-order now at http://amzn.to/2ll80L3

Curriculum for the Class
Section 1: Course Objectives and Agenda
Start. Welcome to the Course + Course Objectives and Schedule (4:32)
Section 2: Fundamentals of Growth
Start. Section 2 – Key Growth Fundamentals – Introduction (0:43)
Lecture: Growth is Multifunctional (3:43)
Start with the lecture Finding Your North Star Metric (5:07)
Begin with the lecture, Testing Drives Growth (4:52)
Lecture: Twitter’s Automated Testing (1:41)
Begin with a lecture on focusing testing on specific objectives (6:57)
Section 3: The Growth Cycle
Start. Section 3 – The Growth Process – Introduction (0:35)
Begin with a lecture on what constitutes an effective growth process (2:27)
Begin with a lecture on the Growth Testing Process (2:21)
Lecture 1: Analyze the Situation (1:48)
Begin with a lecture on Objective Idea Generation (4:24)
Begin with a lecture on the inputs that drive growth ideas (3:49)
Lecture: Prioritize at the Weekly Growth Meeting (4:07)
Start the lecture. Launch the tests (3:47)
Begin with the lecture: Analyze Tests and Report Progress (3:27)
Lecture: Simple Access to Testing History (1:55)
Lecture: Test Analysis Generates New Ideas (1:29)
Start with a lecture, then repeat to achieve your goals (1:33)

COURSE CONTENT

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